The Small-Scale Craft Revolution Comes to Journalism

In the midst of the non-stop media gloom, it’s very cool to read stories like today’s NYT piece on Michael Sprengelmeyer. Jobless after the demise of The Rocky Mountain News, Sprengelmeyer took his superb reporting credentials, his amazing last name and all the capital he could muster to a small town in New Mexico, where he bought the local weekly. It sounds as though he’s turning The Communicator into a paragon of artisanal, cottage-industry-scale journalism—a model that could and should thrive even as the business model that funded the old High Industrial Age papers falls apart. 


About zachdundas

Freelance journalist. Author of The Renegade Sportsman (Riverhead Books). Thank you.
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2 Responses to The Small-Scale Craft Revolution Comes to Journalism

  1. libtree09 says:

    Interesting way to keep writing, hope it works out for him. I have been reading about the demise of newspapers and the subject of free, as in the internet content vs. ad model of newspapers. The most profitable internet company is google and no one seems to be considering their business model. All newspaper sites suck, though the LA times seem to be on the right course. When online newspapers figure out how to take the best of the paper, color, pictures, great layouts, where one can place a great ad and figure out how to target ads they will again be using the ad model for success.

  2. Pingback: Tweets that mention Zach Dundas - Renegade Sportsman – The Small-Scale Craft Revolution Comes to Journalism - True/Slant --

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